As a result, they felt like Spotify was trying to push them to listen to music they didn’t like. With Drake showing up all over Spotify playlists and recommendations, the overall effect was one of discounting users’ own interests - those who complained were likely not Drake fans or perhaps not even heavy listeners of hip-hop in general. ![]() In addition, a heavy-handed promotional effort like this flies up against Spotify’s desire to position itself as a service that’s personalized to its subscribers’ musical tastes.
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